7. The Burke’s Pentad Heuristic: Potentiality for Creative Idea Generation in Graphic Communication Design
نویسندگان
چکیده
منابع مشابه
3 Creative Idea Generation
Organisations acknowledge the fact that competitive advantage depends heavily on their ability to capitalise on their employees’ ideas as well as to support and maintain creativity within their working environments. Thus, the importance of creativity has long been recognised in management. This chapter reviews the current literature on creativity and discusses various views, which provide a the...
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The fixation effect is known as one of the most dominant of the cognitive biases against creativity and limits individuals' creative capacities in contexts of idea generation. Numerous techniques and tools have been established to help overcome these cognitive biases in various disciplines ranging from neuroscience to design sciences. Several works in the developmental cognitive sciences have d...
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This article presents a three-factor anatomical model of human idea generation and creative drive, focusing on interactions between the temporal lobes, frontal lobes, and limbic system. Evidence is drawn from functional imaging, drug studies, and lesion analysis. Temporal lobe changes, as in hypergraphia, often increase idea generation, sometimes at the expense of quality. Frontal lobe deficits...
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ژورنال
عنوان ژورنال: Review of Artistic Education
سال: 2020
ISSN: 2501-238X
DOI: 10.2478/rae-2020-0028